Today’s organization operates in a world of
24/7 connectivity, social media and streaming video, where any message can
travel farther and faster than ever before—and quickly trend online. Likewise,
millions of employees are increasingly being asked to integrate mobile devices
and Internet-based apps into their daily routines. But what rules of modern etiquette
should be observed when using high-tech tools to conduct business or social
networks to communicate?
Establishing a Social Media Policy
- Make it clear to employees what’s OK to share
online, how and when to do so, and the most appropriate manner in which to
conduct outreach efforts. With every employee a brand ambassador, training
should begin the first day on the job to reinforce and instill the
importance of these corporate values. Establishing formal rules of
engagement, clearly communicating them to workers and explaining what’s
expected from hires are crucial.
- For the sake of clarity and assurance of appropriate
conduct, post formal guidelines for online communication within your own
corporate blogs, communities and online venues, public-facing or
otherwise. Having established guidelines in place helps set expectations
upfront and helps you address any issues that may arise, such as having to
ban argumentative users or remove inappropriate posts.
Expressing Your Brand’s Online Personality
- When people go to social media sites, they expect
exchanges to be more personal, more immediate and more engaging. Be less
formal, but make sure you teach employees to adhere to the rules and
guidelines your organization sets forth about your brand, message and tone
of voice while also creating value for your audience.
- The use of humor may be appropriate depending on the
context. However, it should be the same sort of humor that is acceptable
for use in an office or business casual setting. Avoid risqué or
Determining Tone of Voice and Attitude
- Professionalism is imperative. Remind workers that if
they wouldn’t say it in a social or work setting, they shouldn’t say it
- Politeness and respect are vital. Teach members of your
organization to always be considerate of others and to treat them with
- Maintain a positive tone and attitude. Negativity,
complaints and condescending messages often reflect poorly on the poster.
With proper training and
guidance, every employee can practice online manners that reflect
positively on them and your organization. It’s important to create policies for
online communications, and to ensure all of your employees understand your
expectations. For help creating these policies, employee relations, and
everything in between, Converge HR Solutions is your go-to for any of your HR
our website for more information visit https://convergehrsolutions.com/. Contact us directly at firstname.lastname@example.org or 610-296-8550.